how to write an employee testimonial

how to write an employee testimonial
October 28, 2020

That’s why the best career sites feature an employee testimonials/branding section. How are testimonials written? While employee testimonials can be great for showcasing personal and professional life at your company, you can also use this as an opportunity to highlight employment growth opportunities. When it comes to employee testimonials, more is better. How it’s written will determine it’s effectiveness. better testimonials for individuals and businesses.. This professionally done video shows candidates what it’s like working for the company. A video testimonial that can work for candidates and clients. Kid-to-Kid pulls in job applicants through a team leader in Augusta, GA highlighting they “have never worked anywhere that went out of their way to help [them] when [they] needed it.” It’s easy to see from this testimonial that Kid-to-Kid values a strong sense of community. Attract Everyone wants to be a part of a community, whether it’s at work or home. So, to try and grab those great active and passive candidates, we put together some of our clients, and our own, best employee testimonials. We use cookies. A good testimonial is short. How to write a testimonial. Asking them to answer the question as if they were talking to a close friend enables them to feel friendly, warm and not too formal when they respond. “Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc. Data from the latest Talent Board North American Candidate Experience Research Report shows the below examples of content candidates prefer. As manager or owner of a business, employees may turn to you for testimonials and references for new … It also shows what clients will experience when going to Hand and Stone. Bonus points for adding a name with the testimonial, which makes it seem a bit more real. When not writing, Kimberlee enjoys chasing waterfalls with her son in Hawaii. Not only can they live on your career site, but they can also be shared through social media. At first, a person's goal could simply be to get a job with benefits. Over 70% of candidates conduct their research on a company while over 60% of candidates are prioritizing careers sites for research, How to Hire Seasonal Employees: Tips for the 2020 Holiday Season, 2021 Planning: Virtual Workshop with Cultivate Advisors, How to Create An Effective Employee Referral Program. A job description on a job board usually doesn’t show that. Encourage employees to have fun when writing these; you may be surprised to learn what they feel are the greatest things about your company. Strong candidates who push your company forward want to know that there is an opportunity for promotion. Employees want to feel as if they are more than just a warm body and when managers inspire people to do more, great things happen for everyone and the company. Look at this example of a long, rambling testimonial… You want the testimonial to be unique to the employee but not too personal. ... the type of food they serve and a quote from an employee. Giving employees a starting point is a good idea. Providing pictures and locations can help candidates feel like the praise is coming from a real person. An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead. They show real employees talking about their real experiences at work. What about job boards like Indeed and LinkedIn though? In part 2 we look at the other side of the coin: how to write . Things like team photos and videos can do wonders for building your employer brand. What would you say to a friend who was thinking about working here? How to Showcase Your Company Culture to Attract Talent on Social Networks. This demonstrates to anyone reading it that people stay with the company and have opportunities for job growth and promotion. Twenty years later, that person could be your Vice President of Marketing, responsible for a department of 15. They can help spark your inspiration and get the story flowing. But if working with your company gave that same employee the opportunity to find a mentor and get an education to develop a real career, this becomes a great testimonial. Employee reviews are social proof that helps persuade others who trust your employees more than you. Employees are one of your biggest assets in recruiting. Your employee testimonials on your careers page should show real people when you can. I’ve highlighted 4 of the top 5 types of content candidates prefer that can help you improve your employee testimonials content. Better yet, show it! An employee testimonial, when done well, might just be that call to action a great passive candidate needs to work at your company instead. While you don't want people to think you are hosting a party every day at the office, it is important that the feeling of the testimonial demonstrates joy and happiness on the part of the employee. Request a personalized demo of CareerPlug’s hiring software to learn how — no coding required. If you are expanding your loyal team, consider asking your employees to write testimonials about working for the company. Their video testimonial also strengthens the call to action for candidates by showing real people. It shows those outside of the company that you value talent and will cultivate. Before you start writing, think about the following questions. These are samples that get an employee thinking about the beneficial aspects of the job and company. Have employees state how long they have worked for you and what their original job title was and what it is now. Ask employees to talk about professional goals or how working for the company has helped to achieve personal goals. The writing is key. Our client Hand and Stone hit the head on the nail with their employee testimonial. Some people might respond by saying that the benefits package is what they love, whereas others will love their flexible schedule. They also get some bonus points for adding a video that shows some of the day-to-day of an employee. They might not know exactly what to say at first, but you can help them with a few simple tips. The same testimonials are heard in the video, creating a smooth feeling and adding an even greater sense of realness. How to Write a Testimonial for Employees. Mosquito Hunters does a great job showing why employees love working for them because of their work-life balance. Videos are a powerful tool for building your employer brand. That’s why the best career sites feature an employee testimonials/branding section. While job seekers are applying for jobs through job boards, the best potential candidates are checking out your careers site. The more testimonials you have, the better the potential candidates will understand what it’s like working at your company. The takeaway. Did you know: “Candidates trust the company’s employees 3x more than the company to provide credible information on what it’s like to work there.” – Career Arc Employee reviews are social proof that … When people are happy at work, it shows in team morale, productivity and consumer satisfaction. Before writing the testimonial, answer a few questions about the employee to help generate ideas on what to include. The Cleaning Authority does an excellent job here by providing names, locations, and pictures with their employee testimonials. Employee testimonials can also serve as a great way to reach passive candidates. By using our site you agree to our use of cookies to deliver a better site experience. It’s not a testimonial but it gives candidates a real sense of what their job is going to be like. Long testimonials are unlikely to be read by visitors. Testimonials often start with a little background about the employee's history with the company. That makes for a lot of eyeballs on your careers page. Successfully showing off strong company culture starts with strong social proof. There’s also the added bonus of knowing that managers are flexible, which could be important to candidates in a job search. What’s even better? Sure you like your job, but why not work at our company where you’ll LOVE your job! For those who want more in-depth information on each experience, there’s a video on standby. Here are 5 examples of awesome employee testimonial pages I found on company career sites: The types of content on your career site impact how candidates perceive your company, workplace and values.

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