Ready to start tracking your performance more efficiently? You’ll want to keep this number low. Because brands with millions of followers should be racking up thousands of likes. violation, Users closed Instagram while viewing your Story, Users have clicked on the X on the top-right corner of your Story, Users have swiped down the media, ending back on the main feed. If you have a high number of taps forward, this might be a warning sign that your Story wasn’t interesting, or was too long and stopped making sense ages ago… A tap forward can also happen if the composition of your whole Story is a bit off: for instance, when you placed a sticker too close to the right side of the screen. Use metrics like reach or comments for a more reliable benchmark. With all the essential IG metrics in hand, you’re ready to start reporting on progress. by So in today’s article, you’ll learn everything you need to know about Instagram metrics. This number is going to be smaller than your impressions because it’s only going up by one each time someone visits your profile, even if they visit it 10 times. She also enjoys watching sports and the works of Stephen King. It turns out that Facebook buying Instagram for $1,000,000,000 in 2012 was a really, really, REALLY good idea. 7 essential Instagram metrics to measure performance How to regram on Instagram 25 Instagram Apps for Producing Must-See Content Instagram marketing: 4 ways to update your strategy Over time, engagement rate can tell you how one campaign or messaging strategy performs vs. another campaign or messaging strategy. Replies can be a goldmine! are the hottest engagement metric that brands are tracking right now — especially with Instagram trialling. With Linkin.bio by Later, you can turn your Instagram feed into a clickable landing page that’s optimized for driving and tracking sales. Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! Break down your engagement rate by media type to understand if your audience is more likely to engage with photo posts, video posts, or carousel posts. By using hashtags that are relevant to your industry or what your audience is searching for you can help keep reach and engagement in check. Example: You’ve got 234 impressions and 21 exits. But the good news is that if you use Later, your engagement rate is automatically calculated for you. It is not easy to become fluent in Instagram metrics. On the other hand, reach is like unique visitors, which we’ll explain below. right now, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. The number of actual clicks your ad received. Tracking the most important Instagram metrics is crucial to grow your account and build an engaged following. Métricas para Instagram de los Seguidores. Traditional “engagement rate” would be 20% for this post, while “engagement on reach” would be perhaps more exact – 13% – if you want to judge the success of your post. As Instagram’s Native Insights don’t offer this stat, you can find your completion rate in Iconosquare, by going Analytics → Stories, and clicking the one particular Story you want to analyze: Going live is one of the biggest Instagram trends right now, so it makes sense to try it out – and measure the success of your attempts. Privacy A former 10th grade English teacher, Shannon has worked in the marketing field for the past 7 years, implementing proven social strategies for startups and large companies alike. As your Instagram following grows, you want your engagement to grow too. Be sure to utilize Sprout’s full offering of Instagram Analytics to go even deeper into your performance. And, just like impressions—the more eyes you can get on your profile the more users will become aware of your brand. Try out these features and more with a 30-day free trial see how Sprout can streamline your Instagram efforts. To help make it easier, we’re sharing the top 8 metrics worth tracking for a stronger Instagram strategy in 2020: When it comes to monitoring your brand’s performance on Instagram, reach is now one of the most important metrics to take into account. If you’ve been losing followers like crazy (who doesn’t nowadays? If people are willing to watch your stories—they’re interested in the content you’re putting out. From there, you want to lead them into Stage 2 of the Customer Value Journey, Engage, where they’ll engage with your content through likes, comments, shares, saves, and DMs. If one piece of the chain is missing, the whole chain will break. Reach shows how many unique accounts have seen your post, and therefore how much awareness and value you’re gaining. You can use this data to inform future hashtag decisions, especially when it comes to engagement performance relative to other efforts. Lucy Hitz. There’s also engagement on reach: all your likes, comments, and saves for a post divided by your posts’ reach, not followers. What this metric tells you: Engagement with your content relative to your follower count. Engagement. Always shown in percentages. With all the essential IG metrics in hand, you’re ready to start reporting on progress. Effortlessly plan, create, manage and deliver social content and campaigns as a team. Website click rate is a percentage that represents that number of visits divided by the total number of profile views during a selected time period. From a brand perspective, keeping tabs on your reach (rather than impressions) is the best way to track how much brand awareness each post or story delivers. The second reason is that you need to know where you want to go. Views: the volume of video views your posts gathered based on the date range you’ve selected. LET US HELP YOU However. Start tracking your Instagram metrics today. This can be an indicator of your story not resonating with your audience or being too lengthy, if it’s a video. how do you calculate your engagement rate, But the good news is that if you use Later, your, engagement rate is automatically calculated. All of these factors can have a direct impact on a post’s reach, so it’s worth taking note of any changes that could contribute to an increase or decrease in your metrics. You’ll be joining nearly 300,000 marketers who subscribe to Sprout Social’s Insights blog. However, it could also be a sign that any copy you’ve included in your story is too long to read in the time given. To help explain how to calculate your metrics, we’re going to call every post that makes up your Instagram Stories – whether that’s a video, photo, or boomerang post – a ‘slide’. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. ENGAGEMENT TRACKING TIP: Engagement rates can often be misleading when it comes to video content, as often people will engage with a video by watching it, instead of hitting “like”. Over time, engagement rate can tell you how one campaign or messaging strategy performs vs. another campaign or messaging strategy. You want to create stories that really resonate with your followers and hold their attention from start to finish. Terms You want to create stories that really resonate with your followers and hold their attention from start to finish. Was your call-to-action optimized for engagement? Want to increase your engagement levels in 2020? On the flip side, if your engagement rate is low, it could mean a few things. Live viewer: Once someone joins the broadcast, this is counted as a view. Your profile has been viewed 35 945 times over the same period of time, which makes your ‘Get directions’ click rate 0.41%. You also want to track how many times a post was saved. into our overall post performance analytics, allowing you to track clicks at a glance, get detailed data on clicks over time, and even rank your Instagram posts by how much traffic they drove. If you’re not already using Sprout, take advantage of a free 30-day trial or request a personalized demo to get started today. Or you can remove the guesswork completely and use Later’s Best Time to Post feature that automatically calculates your top 7 posting times each week and highlights them in your content calendar. What Does an Instagram Sales Funnel Look Like? To track sales from Instagram, simply add UTM parameters to any links you use. Say, your ad gets two clicks – one costs $0.20, another one $0.40, meaning you spent $0.60 in total. Using Sprout to view Instagram Story stats All you need to do is connect your Shopify store to make your Linkin.bio content instantly shoppable — and fully trackable. Whereas once upon a time everything was about engagement rates on Instagram, the removal of likes in multiple countries is changing things up — a lot!
October 28, 2020